Marketing & Social Media Intern

The Opportunity:

IMMEDIATE OPPORTUNITY for Social Media and Marketing Intern (Open to Penn State University undergraduate and graduate students who can report to work in State College, PA). This is NOT a remote work opportunity.
 

  • This position is a paid, part-time (10-20 hours/week) position during school semesters; it can be 30-40 hours/week during summer months if a student is taking a reduced course load.

  • This position designed to be a quality learning opportunity for undergraduate and graduate students in marketing, social media, and communications from Penn State University in State College, PA. 

  • This is NOT a remote work opportunity; the job is sited in State College, PA. This position requires regular, weekly, in-person interaction with the team located in our State College, PA office.  Some remote work in this area is possible, provided the requirement for a weekly, in-person meeting can be met.
     

WHO WE ARE:

Croptix headquartered in State College, PA, offers farmers a practical, affordable crop disease screening solution that “sees” the symptoms of plant disease inside of leaves before those symptoms are visible to the human eye and before disease has time to spread. The services leverage advanced analytics coupled with field deployable sensor technology to equip farmers with the tools to diagnose crop disease early and take effective action to reduce losses due to disease. Currently Croptix is focused on providing a service solution to citrus farmers dealing with devastating citrus diseases including citrus HuangLongBing disease, which has no cure and has plagued citrus production globally.

We are looking to hire a creative storyteller and content writer who can meet deadlines while working in a fast paced, dynamic environment. If you are passionate about digital marketing, social media, and sharing important, timely, and relevant information about protecting our food crops, you may be a good fit for our team!

The qualifications listed below give a high-level overview of the job duties and the job requirements. However, we recognize that even the strongest candidates for the job might not have all the skills on Day 1, and that’s okay!  This is a work experience that is intended to enrich and compliment the educational experiences of our student workers.

RESPONSIBILITIES = EXPERIENCE YOU CAN ACHIEVE WORKING WITH US:

The Marketing and Social Medial Intern will work with the CEO and other members of the team to set the marketing strategy and execute tactics for Croptix.  Marketing efforts will be focused on several areas including:

  • Data Compilation & Assimilation: Staying current with e-commerce and industry news, cultural, demographic, economic, and other market factors that influence the business; collecting, distilling, and translating relevant data/information into meaningful content that encourages the target audience to buy our products or expands our commercial outreach efforts
     

  • Content Development: Developing content for each phase of the buying process in a variety of formats (e.g. videos, blog articles, newsletters, data sheets, advertisements, articles, press releases) across a wide variety of channels (e.g. company website, social media, industry publications, printed sales collateral, newsletters, trade shows, mobile applications, webinars, etc.)

  • Branding: Ensuring all content is on-brand, aligned with editorial direction and audience, consistent in style, quality, and tone, grammatically correct, and optimized for search and customer experience across all channels

  • Management & Promotions: Developing and managing an editorial calendar and content for publications aimed at increasing customer engagement; this includes collaborating with the leadership team and others to identify, develop and promote customer success stories, create product description content, website content, video scripts, technical documentation, and other materials

  • Other: Developing and fostering effective working relationships to facilitate communications, solve problems, and identify strategies to improve the customer experience, increase productivity and profitability, or make operational improvements, and performing other duties as assigned and providing other professional support services, as needed
     

MINIMUM REQUIREMENTS - KNOWLEDGE, SKILLS & ABILITIES:

This role requires a person who has a wide variety of skills including strong writing skills, strong oral communication skills, basic HTML, Search Engine Optimization (SEO), website analytics tools (such as Google Analytics), and basic graphics / video creation. The successful candidate must be creative and self-motivated and demonstrate the following attributes: 

  • Progress towards an undergraduate or master’s degree in Communications, Journalism, Marketing, Advertising, Public Relations, or related field is highly desirable.

  • Effective in-person and virtual social skills and expert knowledge of a variety of social media platforms including LinkedIn and Twitter. Experience with Facebook and Facebook Ads is advantageous.

  • Ability and willingness to give in-person and virtual presentations.

  • High comfort level with technology, software and spreadsheets, all Microsoft office products, video, and graphics editing applications, online presentation tools, etc.

  • Effective, persuasive, and compelling communications skills are absolutely critical.

  • Ability and willingness to work 8 - 15 hours per week through the semester and while Penn State is on break.

  • If hired, must adhere to all company policies and procedures, safety requirements, and other prescribed best practices/industry standards.       
          

TO APPLY: Click button below!

Make sure to attach your resume and a short cover letter telling us why you are interested in this position.  It’s that easy to apply right now!

  • The company actively assists CPT/OPT-eligible students in achieving their career objectives.  CPT/OPT eligible students from Penn State University are encouraged to apply for this part-time position.

  • For this position, the company does not sponsor applicants for work visas.
     

​​​​​The Company reserves the right to alter, change, modify and/or terminate this job posting at any time without notice, or obligation. No recruiters, please; principal applicants only

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Croptix is an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to careers@croptix.solutions and let us know the nature of your request and your contact information.